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Thought Leadership

e-Dialog started with a team of expert direct marketers and then determined
which technologies were needed to fulfill the promise of true one-to-one electronic marketing. Today our team of thought leaders regularly publishes articles about trends, best practices, and the newest ideas in the online marketing industry as they relate to e-mail marketing. Content is updated frequently, so be sure to check back often. Lock symbol denotes registration required.

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May 2010	From e-mail to in-store: A few tips that’ll have them beating down the door By Judd Marcello, Account Manager
May 2010	It’s Time for E-mail Marketers to Think Recovery By John Rizzi, President and CEO
April 2010	Measuring the Effectiveness of “Social E-mail” By Arthur Middleton Hughes, Senior Strategist
March 2010	10 Steps to Acquiring More E-mail Subscribers By Ben Ardito, Vice President of Professional Services
February 2010	How to Maintain High Acquisition ROI in a Down Economy By Jen Renna, Account Director
December 2009	European Privacy Directive Requires Users Consent for Cookies By Rick Buck, Director of Privacy and ISP Relations, CIPP
December 2009	Five Best Practices to Improve Your Preference Center By Tory Wortham, Account Director
November 2009	Is it Video or is it GIFEO? By Jim Kelley, Manager, Creative Services and David Hubai, Senior Technical Design Lead
September 2009	Revision to the German Federal Data Protection Act By Rick Buck Director of Privacy and ISP Relations, CIPP
September 2009	Manufacturing Brand Moments By Courtney Harvey, Senior Program Manager
August 2009	Strategies for Successful Merchandise Messages By Mara Crisafulli, Account Director
July 2009	Strategies for Successful Lifecycle Messages By Tim Underwood, Account Manager
June 2009	Manufacturing Impactful Moments of Engagement By Rick Kenney, Account Director
May 2009	Take Action on Inactive List Segments By Allison Belanger, Program Manager
February 2009	Creative Customer Acquisition in a Tough Economy By Laura Saati, Group Director
January 2009	E-mail Frequency: Dos and Don'ts in a Down Economy By Courtney Harvey, Program Manager
December 2008	'Twas the Month Before Christmas: A Deliverability Tale By Rick Buck, Director of Privacy and ISP relations, CIPP
November 2008	Assessing the Effectiveness of Your Preference Center By John Rohloff, Group Director and Andrea Orvis, Group Director
November 2008	Four Factors That Define "Above the Fold" in the Digital Realm By Tristan Cox, Campaign Associate
September 2008	Exploring the Six Factors of Relevance: Testing and Measurement By Jennifer Renna, Account Director
September 2008	Tell Me More: Ten Tips for Effective Subject Lines By Lilia Arsenault, Account Manager and Aislinn Schlener, Program Manager
August 2008	Exploring the Six Factors of E-mail Relevance: Interactivity By Tim Ryan, VP Creative Services
August 2008	It's Easy Being Green: Four Ways E-mail Can Fuel an Eco-initiative By Courtney Harvey, Program Manager
July 2008	Take Another Look: Integrating Images to Optimize E-mail Performance By Jamie Gamsby, Senior Design Lead
July 2008	List Management: Think Less, Not More By Joe Alfano, Account Director
July 2008	Exploring the Six Factors of Relevance: Triggers By Nicole Russell, Account Manager
June 2008	Exploring the Six Factors of E-mail Relevance: Lifecycle Management By Millie Park, Account Director
May 2008	CAN-SPAM Act of 2003: Important Information Regarding New Rule Provisions By Rick Buck, Director of Privacy and ISP relations, CIPP
May 2008	Seven Steps to an Effective E-mail Powered Loyalty Program By Courtney Harvey, Program Manager
May 2008	Exploring the Six Factors of Relevance: Personalization By Matt Hart, Account Manager
May 2008	The Activity Matrix: Get a Life(cycle) for Your E-mail Programs By Rick Kenney, Account Director
April 2008	Exploring the Six Factors of E-mail Relevance: Segmentation By Millie Park, Account Director
March 2008	Is It Time to Close the Door on Open Rates? By Joe Alfano, Senior Account Manager
March 2008	Don't Misfire When launching a New Brand By Arthur Sweetser, CMO
March 2008	Make Friends and Influence People with Goodwill Messaging By Ben Ardito, Vice President of Account Services
February 2008	Should E-mail Marketers Worry About a Do-Not-Track List? By Rick Buck, Director of Privacy and ISP Relations
February 2008	Predicting the 2008 Trends in E-mail Marketing By John Rizzi, President and CEO
February 2008	Using Customer Data to Create Relevant E-mail By Millie Park, Account Director
January 2008	How to Interpret Changes to AOL Authentication and Whitelist Standards By Rick Buck, Director of Privacy and ISP Relations
December 2007	The E-mail Marketing Paradox: Addressing the disparity between e-mail marketing ROI and executive perception By Arthur Sweetser, CMO, e-Dialog
December 2007	Best Practices in Mobile E-mail Marketing John Doub, VP of Technical Services, e-Dialog Billy Conway, Account Director, e-Dialog
December 2007	The Hunt for E-mail Relevance: Gathering Relevant Customer Data John Rohloff, Account Director, e-Dialog
November 2007	What Consumers Really Want From an E-mail Marketing Relationship Ben Ardito, VP of Professional Services, e-Dialog
November 2007	Three Tips for a Happy Holiday E-mail Program Rick Buck, Director of Privacy and ISP Relations, e-Dialog
November 2007	The Relevance Trajectory: Creating a Standard For Relevance in E-mail
July 2007	Maximizing E-mail Deliverability in EMEA Rick Buck, Director of Privacy and ISP Relations, e-Dialog
July 2007	Why E-mail Marketers Should Care About the iPhone John Doub, VP of Technical Services, e-Dialog
June 2007	Four Ways to Improve Marketing ROI through E-mail John Rizzi, President and CEO, e-Dialog
April 2007	E-mail Services: Inhouse or Outsourced? John Rizzi, President and CEO, e-Dialog
April 2007	Four Ways to Use Behavioral Data in E-mail to Reach Your Marketing Goals John Rizzi, President and CEO, e-Dialog
March 2007	Four Ways to Entice Offline Customers onto Your E-mail File John Rizzi, President and CEO, e-Dialog
March 2007	HTML E-mail Rendering in Outlook 2007 John Doub, VP of Technical Services, e-Dialog
February 2007	Borrow a Page from Your E-mail Playbook John Rizzi, President and CEO, e-Dialog
January 2007	Why E-mail Marketers Must Care About Data Security: A Primer on ISO27001
December 2006	Unleashing the Power of Transactional Messages
December 2006	Testing for Impact: How Multivariate Testing Can Make a Lasting Impression
April 2006	Reconnecting With Lost Online Customers