Make better decisions faster with unparalleled access to
customer data
customer data
Insight Builder offers these essential benefits and more:
Instantly access and manage your organization's customer data
Ability to analyze and segment customer information at a granular level
Power of database segmentation is transferred to your decision makers
Hours of highly technical computing work is reduced to minutes
Actionable customer information in seconds
With Insight Builder, you can create audience segments based on virtually any criteria: customer profiles, demographics, preferences, RFM metrics, Web behavior, and more. Plus the Query Acceleration engine allows you to assemble audience data in less time than it takes to write a query, minus the need to write complex SQL statements. Database marketing is now effortless.
E-mail marketing led by marketers
By taking the complexity out of database manipulation, Insight Builder frees IT to focus on other projects. More importantly, it provides the power to those most equipped to make marketing decisions. In your hands, database marketing becomes easier and more strategic.
Visibility and analysis at a granular level
Insight Builder makes you aware of your audience at many levels - who they are, what their profile is, how they respond to marketing efforts, and more. It also provides a breadth of tools to support precise analysis and instantly deliver valuable insight into your data, online and offline.
Insight Builder is a key component of e-Dialog's powerful Precision Central Suite™ of e-mail marketing solutions. When combined with the other applications that comprise Precision Central, Insight Builder puts you in complete control of your e-mail marketing campaigns.
Omniture Accredited Application Partner - Easily leverage Web analytics data to create more relevant e-mail marketing programs.
