In the News | Top Stories
Welcome to our news room. On this page you will find our top stories, selected to give you an overview of recent developments. For more in-depth coverage of e-Dialog in the press, please view our news organized by year.
E-mail marketers should embrace social media as an opportunity to further personalize and enhance campaigns with content that customers care about. In this way, social e-mail capitalizes on what's best about each channel e-mail marketing as a revenue generator and social media as a brand-building tool. [Full Story]
By managing data and segmentation, and finding the customer sweet spot, PCH has been able to consistently earn approximately 40% click-through rates. It's simple: if you want superior response rates you have to provide a superior subscriber experience. [Full Story]
The e-mail marketing channel has proven its ROI throughout the economic downturn. As a result, the executive team is demanding more and you have had to balance generating maximum revenue from current subscribers with adding additional names to your database. [Full Story]
"It takes a village to raise a child." In much the same way, it takes a community to raise brand advocates. And as an e-mail marketer you should explore the opportunities to lean on social networks and use them to cultivate your community of best customers. [Full Story]
Entertaining millions of people through viral media has been OfficeMax's main holiday strategy for the past four years. This past holiday season, the retailer drove response rates up and increased overall sales by weaving e-mail and social media together. [Full Story]
E-mail and social media share more commonalities than some marketers realize. Perhaps that's why E-mail and social media seem to share a unique strategic relationship, one that you can leverage when you begin to build your case for investing more in social media. [Full Story]
By improving how they engaged consumers with targeted e-mail marketing campaigns, retailers boosted e-mail driven sales by 2.5% year-over-year without causing a lot of customers to opt out of e-mails. [Full Story]
The two words that seem to come up most frequently in conversations between eMarketers are 'social' and 'media' and the potential of opportunities that this arena offers. As e-mail marketers it is essential we take a deep breath, pause and look at e-mail as a social stepping stone to social media. [Full Story]
Welcome to our news room. On this page you will find our top stories, selected to give you an overview of recent developments. For more in-depth coverage of e-Dialog in the press, please view our news organized by year.
| Full Coverage: 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | |
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February 2010
Show Me the ROI Part 2: Making the Most of Social E-mail |
E-mail marketers should embrace social media as an opportunity to further personalize and enhance campaigns with content that customers care about. In this way, social e-mail capitalizes on what's best about each channel e-mail marketing as a revenue generator and social media as a brand-building tool. [Full Story]
 |
February 2010
50% Click-Through Rates? Yes, You Can! |
By managing data and segmentation, and finding the customer sweet spot, PCH has been able to consistently earn approximately 40% click-through rates. It's simple: if you want superior response rates you have to provide a superior subscriber experience. [Full Story]
 |
February 2010
Maintaining High Acquisition ROI in a Down Economy |
The e-mail marketing channel has proven its ROI throughout the economic downturn. As a result, the executive team is demanding more and you have had to balance generating maximum revenue from current subscribers with adding additional names to your database. [Full Story]
 |
February 2010
Integrating E-mail and Social Media to Create Brand Advocates |
"It takes a village to raise a child." In much the same way, it takes a community to raise brand advocates. And as an e-mail marketer you should explore the opportunities to lean on social networks and use them to cultivate your community of best customers. [Full Story]
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February 2010
ElfYourself Campaign Mixes Social and E-mail |
Entertaining millions of people through viral media has been OfficeMax's main holiday strategy for the past four years. This past holiday season, the retailer drove response rates up and increased overall sales by weaving e-mail and social media together. [Full Story]
|
January 2010
Show Me the ROI Part 1: Measuring the Effectiveness of Social E-mail |
E-mail and social media share more commonalities than some marketers realize. Perhaps that's why E-mail and social media seem to share a unique strategic relationship, one that you can leverage when you begin to build your case for investing more in social media. [Full Story]
 |
January 2010
Holiday Season E-mail Campaigns did Better in 2009 |
By improving how they engaged consumers with targeted e-mail marketing campaigns, retailers boosted e-mail driven sales by 2.5% year-over-year without causing a lot of customers to opt out of e-mails. [Full Story]
 |
January 2010
E-mail as a Social Stepping Stone |
The two words that seem to come up most frequently in conversations between eMarketers are 'social' and 'media' and the potential of opportunities that this arena offers. As e-mail marketers it is essential we take a deep breath, pause and look at e-mail as a social stepping stone to social media. [Full Story]
