Full Coverage:   2010  |  2009  |  2008  |  2007  |  2006  |  2005  |

July 2010 Moving from transactional to conversational e-mail

John Rizzi shares his expertise on the changing environment of e-mail marketing. [Full Story]

July 2010 E-mail Drives Consumer Purchases

Half of U.S. consumers have made an in-store or telephone purchase after receiving a promotional e-mail, according to a new study from digital marketing firm e-Dialog. Statistics show that over half of U.S. consumers have made an in-store or telephone purchase after receiving a promotional e-mails. [Full Story]

July 2010 Triggered messages boost revenue for Rentals.com

Working with e-Dialog , real estate web site Rentals.com implemented a new, triggered e-mail marketing strategy that would automatically reach out to owners whose listings were about to expire. The results were impressive with a 25% increase in conversion and an increase in renewal revenue by over 200%. [Full Story]

July 2010 E-mail, meet your new brother, mobile

Mobile marketing is one of the hottest new channels for marketers. It's growing quickly, but not everyone understands its benefits. . John Rizzi shares valuable lessons he learned when the e-mail marketing industry was in the same position 10 years ago. [Full Story]

June 2010 E-mail potency spreads beyond the inbox

e-Dialog research has revealed that e-mail is a strong driver of offline purchases and a powerful tool for promoting brand advocacy across social networks. Research concludes that e-mail is a primary driver for multichannel purchasing decisions, and suggests that coordinating marketing communications across digital and offline channels can provide a substantial sales opportunity for marketers. [Full Story]

June 2010 7 in 10 Consumers Act upon Mobile E-mail

While the PC remains the primary manner in which consumers access their e-mail, analysis from e-Dialog’s “Global Perspectives” research shows that 68% of consumers act upon the e-mail they receive on a mobile device while using their PC. [Full Story]

June 2010 Consumers Responsive to E-mail Marketing

e-Dialog’s “Global Perspectives” research shows that 58% of survey respondents stated an e-mail marketing message has prompted them to make a purchase at an offline store or via a call-center desk. [Full Story]

June 2010 E-mail response rates exceed other direct marketing tactics

While many consumers are alienated when retailers send out too many e-mails, mobile e-mail users are even more sensitive to e-mail frequency, according to a report from e-Dialog. Consumers also are less likely to open and read e-mails with messages that aren’t relevant. [Full Story]

June 2010 E-mail and Social Media: Everyone has a Job to Do

Too often marketers are rushing off to create Facebook pages and Twitter accounts without taking the time to understand how they will use them, or even why. But the most successful strategies often begin with what many consider to be the first form of social media: e-mail.
[Full Story]

June 2010 e-Dialog Acquires MBS and M3 Mobile

e-Dialog recently acquired MBS, an established database marketing solutions provider, from World Marketing Inc. MBS offers a mix of knowledge-based marketing services and solutions designed to help marketers innovate, advance and automate their marketing efforts. [Full Story]

June 2010 Consumers want personalized e-mail from marketers

More than half of US and UK consumers said they would be more receptive to e-mails from marketers if they were personalized and highly-targeted. e-Dialog advises marketers to stop looking at e-mail as a way for a quick sale and instead look to forge lasting personal relationships with their customers. [Full Story]

June 2010 Getting to know e-mail recipients

E-mail marketers competing for attention in cluttered inboxes know that relevance and targeting will help get their messages read by consumers. e-Dialog suggests marketers must get to know more about their recipients than just a first name in order to gain a leg up on their competition.
[Full Story]

May 2010 7 tricks email can steal from social media

Integrating social media into e-mail is relatively new, but the tactic has been widely adopted as a way to increase e-mail’s reach, keep customers engaged, and acquire new subscribers. But there’s more you can do beyond simply adding links to your social media profiles or sending an e-mail asking your subscribers to follow you on Twitter. [Full Story]

May 2010 World-Herald sells subsidiary to e-Dialog

e-Dialog acquires MBS for about $22.5 million cash. MBS will operate as a subsidiary of e-Dialog. [Full Story]

May 2010 It's Time For Email Marketers to Think Recovery

Marketers learned an important lesson about e-mail marketing during the recession; namely that few marketing channels can drive ROI and business goals as effectively as e-mail. As a result, executives are beginning to view e-mail as a highly successful sales and marketing channel, choosing to weave it into their business strategy. [Full Story]

May 2010 Savvy solutions for mixing video with e-mail

The demand for interactivity on the Web has never been more insisting. The explosion of video on the web has resulted in marketers looking for more sophisticated ways to bring interactivity into their marketing programs. This includes e-mail marketers who view video as a savvy way to engage consumers. [Full Story]

April 2010 PhoneSexy: Why e-Dialog’s Mobile Acquisition Makes Sense

For marketing services providers, the latest killer app isn’t a feature on their cell phones, it’s the ability to communicate with cell phones. e-Dialog’s recent acquisition of M3 Mobile, is a perfect example of this. [Full Story]

April 2010 Guest comment: E-mail marketing – Giving consumers the power to choose

How can e-mail marketers ensure their messages reach consumers in the right manner? The latest marketing research reveals just how much consumers' attitudes have changed in the past year. [Full Story]

April 2010 e-Dialog enters mobile marketing via M3 acquisition

Mobile marketing is one of the fastest-growing marketing channels today, with just about every person carrying an SMS-enabled phone. As smartphones become more popular and advanced the mobile marketing industry is expected to experience four-fold growth over the next four years. [Full Story]

April 2010 Spring into Action and Refresh Your E-mail Campaign

If you’re like other marketers you’ve been focused on building more sophistication into your e-mail programs. It is important to do so and move your e-mail marketing program forward. However, once a year we recommend taking a step back and examining the everyday aspects of your e-mail programs. [Full Story]

March 2010 PETCO boosts average order values with segmented e-mail campaigns

After switching to an e-mail program that supports segmented newsletters based on customers’ interests, multichannel retailer PETCO Animal Supplies Inc. boosted online average order value from e-mail newsletter recipients by 30%. [Full Story]

March 2010 Sweeps mailer wins with data

Direct marketer Publishers Clearing House combines online and offline data, including e-mail information, for a multichannel customer approach. Visit page 6 to find out how PCH is making the most of their customer data and pushing a strong multichannel strategy. [Full Story]

March 2010 The Secret to a Sound E-mail Acquisition Strategy

Have you ever taken the time to calculate the lifetime value of an e-mail subscriber? To do so costs you almost nothing, but the knowledge can be of great value to you, particularly when it comes to determining how much to invest in e-mail subscr iber acquisition. [Full Story]

March 2010 Latest and Greatest

New tricks, such as video and social sharing, add pizzazz to retailers’ e-mail campaigns. Video in e-mail is getting the most attention. More and more retailers are aiming to pull new media into e-mail marketing efforts, and come up with new ways to push the envelope, redefining the state of the e-mail art. [Full Story]